Target Audience Profile

INDIVIDUAL/'INDIE' MALE

Name: Charlie Manchini
Clothing:

• The majority of the time he will wear button up shirts (done up to the top) and the occasional t shirt with sleeves rolled up high nearly revealing his shoulders
• Tight skinny jeans rolled up revealing either bare ankle or bright socks (weather dependant)
• Authetic Vans, Creepers, Nikes. Any shoe with a 'retro' look
• Old, tattered bracelets and scruffy festival bands accommodate his wrist along side his retro Casio watch 
• Long scruffy hair covered by either a beanie hat or a snap back 

Interests:

He enjoys to attend as many gigs as possible seeing bands who are relatively unheard of but will love to see the more mainstream indie bands also. Charlie is also a regular attender to as many festivals as he can afford on his wage packets from his part time job at TopMan with the rest of his money being spent on his music collection and filling his wardrobe. Regular trips to the local shopping centre is his favourite way of passing time and he enjoys finding the second hand shops that sell knitted jumpers at cheap prices whilst also finding being the top customer at the vinyl store and benefitting fully from his discount at his workplace, TopMan. He is an avid blogger on websites such as Tumblr, blogging photos of mainly clothes he has/wants, half naked women and his favourite bands. 

Music Taste:

Charlie will listen to a wide variety of indie/alternative music and try to portray himself as someone who only likes non mainstream artists who are undiscovered but will secretly love the bigger indie bands such as The Vaccines. He downloads all his music from iTunes for his iPhone but also has an extensive collection of vinyls to show off to his friends. 

Magazine Buying Habits:

He used to buy NME and Q before they became too "mainstream" for him and he will occasionally buy an issue of Complex or Dazed and Confused as he has a minor interest in those genres of music also. He is now on the look out for an up and coming, new magazine in the indie/alternative genre which focuses both on large bands but also undiscovered bands.